Marketing & PR: Measuring the Value of Series Campaigns

Saturday 14 June 2025 17:45 – 18:30
Marketing, Publicists and PR can take series to a new level or fight fires when things go wrong. How and why do TV producers and shows need PR, how does PR work with the press to ensure coverage providing them with what they want and need to generate interest.
Are you investing enough if you’re series is failing?
In an era of social media, do producers even need press and PR? Join our expert lineup of international PR and marketeers to get the inside track.

Moderator: Michael Idato, Culture Editor At Large, The Sydney Morning Herald
Speakers:

• Brendan Foley, Writer-Creator and Executive Producer, Sherlock & Daughter, for Starlings Entertainment
• Judy Lung, VP, Strategy, Communications, & Stakeholder Relations, Toronto International Film Festival
• Alan Nierob, Chairman of Entertainment, Rogers & Cowen PMK